| Direct-response advertising is
one of the fastest-growing areas of advertising and promotion.
By reaching out to smaller, targeted audiences, advertisers
have improved their creative approaches to utilize more fully
the strengths of direct response. It is targeted communication:
Unlike most media, the advertiser determines exactly who will
be reached by the sales message.
All our distribution is carefully monitored, supervised
and verified via field checkers with: two-way radios to
our base station, distribution sheets indicating the area
of distribution completed for all jobs and checking reports
which are carefully reviewed by our supervisor management
team.
Research shows that a properly executed direct response
campaign will reach a much higher percentage of prospective
customers and produce more sales than mass advertising.
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Inside
Objectives
- Educate consumers about a new product, service or website
- Communicate product features and benefits
- Differentiate a product, service or website from its
competitors
- Build brand name, brand loyalty, brand recognition &
brand preference
- Show that a person has a need that was unknown before
& the product fulfills that need
- Develop new customers and attract Net surfers
- Provide short-term product movement
- Instill long term image
- Maintain customer contact
- Identify your best customers
- Gain consumer awareness and acceptance
- Enhance the commitment of an ethnic group
- Increase public awareness of an organization
- Solicit participation in a user group discussion
- Urge people to take a particular stance on a political
or social issue
- Provide locations of local retailers and addresses of
websites carrying the product or service
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